Greece as the ultimate hospitality, gastronomy and culture destination.

Elia Kentrota, Director of Communications & Public Relations, Four Seasons Astir Palace Hotel Athens

Greece is undeniably one of the world’s top tourist destinations, thanks to its rich cultural heritage, breathtaking natural beauty and exceptional hospitality. From the Acropolis and other historical monuments to its crystal-clear beaches, our country captivates visitors with its history, culture, and natural charm.

Although tourism can fluctuate with the seasons and regions, Greece has succeeded in attracting visitors year-round, especially through the growth of alternative forms of tourism such as cultural, gastronomic and wellness tourism. Athens’ leading hotels have adapted to the constantly increasing expectations of visitors, offering personalised experiences and high-level services. Investment in renovations, improved facilities and continuous staff training are elements that ensure an unforgettable stay.

In Athens, visitors can enjoy a unique combination of ancient history, modern urban life and stunning beaches – all within close proximity. The city offers a complete experience that includes culinary delights, open-air markets and vibrant nightlife, while the hospitality and warmth of the locals add an extra dimension to the visit. The quality of raw ingredients is fundamental to the success of Greek gastronomy. Emphasis on the origin and freshness of ingredients, with a preference for local products, enhances the flavor and quality of the dishes while attracting visitors who value authenticity and excellence in gastronomy.

I envision a future in which sustainability and authenticity are central to tourism. Visitors will seek experiences that respect the environment and local communities, while also striving to connect more deeply with the history and cultural roots of each destination. Technology will continue to play a key role in personalising experiences and enhancing the comfort and safety of guests. Overseeing the communications and promotion of such an iconic luxury brand is a great honour and responsibility. It means ensuring that the hotel’s reputation and identity reflect the values it represents – innovation and authenticity.

Greece is – and will continue to be – a captivating destination offering unique experiences. Adaptability, innovation and a commitment to quality are the elements that allow it to stand out on the global tourism map. With the right strategy and continuous improvement, we can ensure that Greece remains among the top choices for travellers worldwide.

The views expressed in this article are the author’s personal opinions and do not reflect the views or opinions of the Ministry of Rural Development and Food.