The agricultural areas of Europe are currently undergoing a digital transformation that includes rural communities, farming and forestry. Digitalisation has the potential to positively affect the sustainability of agricultural communities and the environment. Scientists from research centres and universities across Europe have produced studies recording their views regarding the necessity of adopting technologies in agricultural areas and the benefits such adoption will bring.

Some of the reasons behind the adoption of innovation in agricultural areas are the reduction of inputs in agricultural production, closing of the digital gap with urban centres and the reduction in exclusion of agricultural communities. According to the research, there are also practical needs for residents, such as better communication, reduced manual labour in farming activities, and increased automation. In addition, adopting technology may make an agricultural community a more attractive place for permanent residence and work. Beyond the above, farmers who use monitoring tools to track their crop yields went on record in interviews, declaring that their daily work has become easier and more engaging. As for the production of foodstuffs, consumer demands for healthier products are constantly increasing. In addition, consumers tend to purchase foods that have been produced using fewer chemicals, thus driving innovation in crop cultivation.

The positive impacts of the digital transformation of rural areas and communities are expected to include the integration of rural regions into society as a whole, improving their attractiveness and the quality of life of residents. Furthermore, technology may result in more free time and access to products through the internet, not to mention distance learning. Environmental gains from the introduction of digitalisation and technological solutions will include reduction of carbon emissions and chemicals in the soil and crops, and improvement of animal welfare.