Purdue University is presenting how digital technologies will facilitate and contribute to the key trends in the agri-food sector. The university emphasizes that in strategic planning for 2025 – both for farms and for organizations operating in the agri-food sector – leveraging technology is vital. It is also important to recognise the role of technology in accelerating trends that may have a greater impact on agriculture globally. It is worth noting that the agri-food sector is going through a digital revolution thanks to the use of artificial intelligence and the Internet of Things (IoT). More specifically, it explores five key trends and the role of technology in each:

  • Sustainability

Technology is a vital tool in making the agricultural sector sustainable. Automated irrigation systems use sensors for efficient water management, reducing waste. Precision farming employs GPS, sensors and drones to closely monitor soil and crop health. This technological integration allows for the precise application of water and nutrients, minimising environmental impacts.

  • Digital transformation

The role of artificial intelligence and the Internet of Things in precision farming is indicative of a shift towards sustainable practices based on data, contributing to increased productivity and better resource management. This is achieved through technologies that provide predictive insights, optimise food processing, and enhance production efficiency.

  • Addressing labour challenges

To deal with labour shortages, the agricultural sector has adopted high-tech solutions such as automation and digitalisation. Agricultural operations worldwide are adopting technologies such as self-driving tractors and drone tech to automate tasks that were traditionally performed manually.

  • Food traceability and safety

Technology is having a major impact on food safety and traceability, with digital tools ensuring the integrity of food products, delivering them to consumers with a wealth of information about their production and distribution.

  • Funding for agricultural enterprises

The integration of blockchain and artificial intelligence in finance has reshaped how agricultural enterprises operate. AI and big data analytics play a central role in financial decision-making.