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\u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b1\u03b3\u03bd\u03ac \u03c5\u03bb\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03c7\u03b8\u03bf\u03cd\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand name \u03c3\u03c4\u03b7\u03bd \u03b3\u03b1\u03c3\u03c4\u03c1\u03bf\u03bd\u03bf\u03bc\u03af\u03b1.<\/p>\n\n\n\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03bf\u03b9 \u03ae\u03c1\u03c9\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 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\u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ad\u03c2. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc place branding, \u03ad\u03bd\u03b1 branding \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03cc\u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b8\u03b1 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